Go Pink, Get More !! Bloomingdale's Pink Campaign is Back!!!

Bloomingdale’s continues the fight to increase awareness for a cure for breast cancer during the month of October by partnering with The Breast Cancer Research Foundation® (BCRF), The Cancer Vixen Fund at Beth Israel Hospital, and The Tutu Project™ benefiting The Carey Foundation. The retailer will excite customers with exclusive merchandise, special events, and unique promotions to help raise funds for a cure in-store.

Since the beginning of the Bloomingdale’s Pink campaign in 2005, $6.5 million has been raised for The Breast Cancer Research Foundation®. Last year alone, Bloomingdale’s shoppers helped the retailer donate $1.8 million to the cause. This donation funds BCRF research grants of five astonishing researchers, including Dr. Marc Lippman of the University of Miami.

Going Pink

Give Pink, Get More - Bloomingdale’s card holders will have the opportunity to opt into this feel-good program from October 1 - November 3, 2013 for a $15 donation, 100% of which will benefit the retailer’s partners. By joining Give Pink, Get More, shoppers can receive up to $250 in gift cards just in time for the holiday shopping season.

The Little Pink Card - It's the gift card that keeps on giving with a double donation to BCRF. Bloomingdale’s donates 10% of the value on your Little Pink Card, plus 10% of purchases made with this card above the original amount. Donations will be made on cards purchased 9/15-10/31/13 and redeemed 9/15-12/31/13.

The Little Pink Bag - A reusable tote, inspired by Bloomingdale’s iconic brown bag, available in-store and online throughout the month of October and retails for $20 with $2 from every sale donated to the work of the three organizations.

 Words With Friends "Fight to Win" T-shirt by Aqua - Bloomingdale's and Zynga are partnering to launch a limited-edition Words With Friends "Fight to Win" tee by Aqua punctuated with “QI” letter tiles. A Chinese term for life force and vital energy, “QI” is the most-played word in the game because of its point value and its feature on the tee is a relevant reminder to face life's challenges with strength. The tee will be available exclusively at Bloomingdale’s stores and bloomingdales.com/pinktee starting September 30 through October 31. Retailing for $24, $8 from every shirt purchased at regular price will be donated to the partner organizations.