Go Pink, Get More !! Bloomingdale's Pink Campaign is Back!!!

Bloomingdale’s continues the fight to increase awareness for a cure for breast cancer during the month of October by partnering with The Breast Cancer Research Foundation® (BCRF), The Cancer Vixen Fund at Beth Israel Hospital, and The Tutu Project™ benefiting The Carey Foundation. The retailer will excite customers with exclusive merchandise, special events, and unique promotions to help raise funds for a cure in-store.

Since the beginning of the Bloomingdale’s Pink campaign in 2005, $6.5 million has been raised for The Breast Cancer Research Foundation®. Last year alone, Bloomingdale’s shoppers helped the retailer donate $1.8 million to the cause. This donation funds BCRF research grants of five astonishing researchers, including Dr. Marc Lippman of the University of Miami.

Going Pink

Give Pink, Get More 
- Bloomingdale’s card holders will have the opportunity to opt into this feel-good program from October 1 - November 3, 2013 for a $15 donation, 100% of which will benefit the retailer’s partners. By joining Give Pink, Get More, shoppers can receive up to $250 in gift cards just in time for the holiday shopping season.

The Little Pink Card - It's the gift card that keeps on giving with a double donation to BCRF. Bloomingdale’s donates 10% of the value on your Little Pink Card, plus 10% of purchases made with this card above the original amount. Donations will be made on cards purchased 9/15-10/31/13 and redeemed 9/15-12/31/13.

The Little Pink Bag - A reusable tote, inspired by Bloomingdale’s iconic brown bag, available in-store and online throughout the month of October and retails for $20 with $2 from every sale donated to the work of the three organizations.

 Words With Friends "Fight to Win" T-shirt by Aqua - Bloomingdale's and Zynga are partnering to launch a limited-edition Words With Friends "Fight to Win" tee by Aqua punctuated with “QI” letter tiles. A Chinese term for life force and vital energy, “QI” is the most-played word in the game because of its point value and its feature on the tee is a relevant reminder to face life's challenges with strength. The tee will be available exclusively at Bloomingdale’s stores and bloomingdales.com/pinktee starting September 30 through October 31. Retailing for $24, $8 from every shirt purchased at regular price will be donated to the partner organizations.
Go Pink, Get More !! Bloomingdale's Pink Campaign is Back!!! Go Pink, Get More !! Bloomingdale's Pink Campaign is Back!!! Reviewed by Rome White on 10/19/2013 11:36:00 AM Rating: 5

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